Tokyo Tower

25
Tokyo Tower

Representing precision and innovation, the Tokyo Tower inspires our commitment to meticulous engineering and technological advancement in block logistics systems.

Leaning Tower of Pisa

20
Leaning Tower of Pisa

A testament to resilience and adaptive engineering, the Tower of Pisa reminds us that even the most challenging logistics problems can be solved with creative thinking and innovative solutions.

Mission & Vision

Mission

Deliver iconic LEGO tower structures on time and in full, with world-class quality that turns standard construction towers into iconic symbols of innovation, history, and education.

  • Operational excellence and reliability
  • On-time, in-full deliveries with world-class quality
  • Products that spark curiosity and connection
  • Elevate our customers’ projects
Vision

To be the most reliable and innovative LEGO tower producer in the game — the benchmark for efficiency, sustainability, and the art of miniature monuments.

  • Every order delivered on time and in full
  • Unique towers that redefine market expectations
  • Digital, zero-waste planning and trusted partnerships
  • Operational excellence that drives long-term sustainability and high profitability

Strategy

Hybrid strategy with an emphasis on Operational Excellence

Operational excellence is the core driver, supported by selective product leadership and customer intimacy.

Primary
Operational Excellence
  • Lowest waste and controlled costs
  • Digitally supported planning for stable delivery
  • Consistent delivery performance
  • Maximized profit per tower
  • Minimum delays or disruptions
Support
Product Leadership
  • Exclusive, design-protected Pisa & Tokyo towers
Support
Customer Intimacy
  • Direct communication
  • MailChimp campaigns
  • Forecasting transparency
  • Personalized service

Core Values

Principles that steer every tower

1
Reliability

Deliver right time, right quality, right quantity — every time.

2
Efficiency

Lean production, minimal waste, optimized workflows.

3
Innovation

From monuments to digital tools, we seek creative, high-value solutions.

4
Ownership & Professional Growth

Every team member continuously improves skills, decision-making, and teamwork.

5
Sustainability

Reduce waste, optimize transport flows, and make efficient use of limited resources.

6
Cultural Impact

We produce monuments that inspire — not generic towers that are forgotten.

Structure

Designed for fast, accountable decisions

Capacity, sales, and delivery stay tightly aligned.

CEO

Overall leadership, vision, strategic coordination

COO

Production planning, quality control, operational efficiency

CFO

Cost control, pricing, profit optimization, sustainability metrics

CMO

Marketing, MailChimp campaigns, customer communication, branding

CTO

Digital tools, data systems, forecasting, warehouse interface

Game Alignment

Strategic Decisions Linked to Game Rules

Requirement
WorldBuild Response
Deliver on-time, in-full
Operational excellence, digital planning, quality checkpoints
Sustainability scoring
Efficient routes, minimized waste, controlled resources
Customer satisfaction scoring
Exclusive products, proactive communication
Profit at end of round
Low waste, precision production, dynamic pricing
Starting orderset of 120 towers
Capacity 270 for a safe buffer
Only 6 factories compete
Exclusive towers create an untouchable market niche

Portfolio

Balanced product mix

Stars
Tokyo & Pisa

Both generate cultural and educational demand, and strong margins.

Cash Cows
Towers A, B, E

Stable demand that keeps the line efficient and predictable.

Supporting
Towers C, D, F

Used to fill gaps in production and optimize weekly capacity.

Customer Order Decoupling Point

Flexibility at the assembly stage

CODP at assembly keeps OTIF high while letting customers steer tower type and timing

Customers influence
  • Tower type (A–F, Pisa, Tokyo)
  • Order timing
  • Custom requests (limited to monuments)
WorldBuild control
  • Production pacing
  • Inventory
  • Batch size
  • Quality control
  • Final timing

Our Team

Student ID: 255501
Greece

Christina Tsompanidou

CEO - External/Sales

Student ID: 252040
Hungary

Réka Pósfai

CEO - Internal

Student ID: 251276
USA/Italy

Giacomo Calamai

Financial Management

Student ID: 250709
Bulgaria

Martin Stoyanov

Warehouse Managment

Student ID: 245180
Ukraine

Mykyta Novhorodskyi

Procurement Management

Student ID: 244913
Netherlands

Dylan Antoine

Production Management